Client Testimonials

Next Steps

Download the first chapter of Brand Driven so that you can get started living your company’s brand today.



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Speaking

Looking for a compelling speaker that can rally your group's enthusiasm about living its brand? We speak throughout the United States and internationally at conferences, in conjunction with universities, professional associations, chambers of commerce or for internal company teams. We can easily tailor a presentation for the needs of your group.

Seminar attendees typically receive a copy of the presentation and one of our books. Our interactive, entertaining seminars are consistently rated 'excellent' by attendees.

Seminar topics include:

  • How to use integrated branding to create customer champions
  • Living the brand
  • Developing effective brand leaders
  • Creating a compelling healthcare brand
  • Tapping into your constituents' emotional core
  • Effective not-for-profit branding

Our Books

We have authored two best-selling books on branding: Brand Driven: The Route to Integrated Branding through Great Leadership and Integrated Branding: Becoming Brand-Driven Through Companywide Action.

Integrated Branding

We developed the term and the concept. We wrote the best-selling book. And now Integrated Branding is available in an affordable paperback edition.

In this newly revised paperback edition of Integrated Branding, Joe LePla and Lynn Parker provide tools that every organization can use to build strong brands. Integrated Branding is a practical, A to Z guide designed for senior managers including CEOs, COOs, and VPs of marketing, sales and human resources.

Purchase at Amazon.com

"Integrated Branding is a must read for any organization seeking to better serve its customers."
Cheryl Scott
CEO - Group Health

Brand Driven

This book offers a fresh approach to how leaders can create more customer value using the brand as their guide. It is written as a roadmap that allows company leaders to create the kind of change that results in a strong brand and more successful company. Leaders who read this book will walk away feeling more knowledgeable and focused on what they can immediately do to manage and increase brand value.

To read or download some sample chapters, please visit integratedbrand.com or purchase at Amazon.com